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Poster & Cover Size Guide — exact pixels per platform

Stop searching "what size is an X cover?". Poster Cat collects the exact pixel sizes for WeChat, Xiaohongshu, Channels, Bilibili, Douyin, Instagram, print and more into one table — copy a size, or jump straight into the matching maker. Free, local, watermark-free.

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Poster size finder workspace preview

Size finder

platform specs

PX
Output previewDesign example

Design ideas

3 ideas
Poster size finder workspace previewPX

Social sizes

Quick reference for social covers, stories, and feed posts.

Poster size finder workspace previewPX

Print sizes

Reference for A4, A3, and common poster print outputs.

Poster size finder workspace previewPX

Safe zones

Guide to crop-safe title zones and thumbnail behavior.

WeChat

WeChat Article Cover
Shared thumbnail crops the center to 1:1 — keep key content centered
900×383
Make
WeChat Secondary Cover
200×200
Make
Moments Portrait
1080×1440
Make
Moments Square
1080×1080
Make

Xiaohongshu

Xiaohongshu Portrait
3:4 is the dominant cover ratio on Xiaohongshu
1080×1440
Make
Xiaohongshu Square
1080×1080
Make

Video

WeChat Channels Cover
1080×1260
Bilibili Thumbnail
1146×717
Douyin Vertical
1080×1920
YouTube Thumbnail
1280×720 is the long-running baseline; YouTube Help now recommends 3840×2160 (same 16:9)
1280×720

General

Instagram Post
1080×1080
Instagram Portrait Post
4:5 portrait fills the most feed space — the most eye-catching post ratio
1080×1350
Instagram Story
1080×1920
Pinterest Pin
2:3 is the safest pin ratio — taller pins can get cut off
1000×1500
X / Twitter Post
1600×900
Facebook Cover
Desktop and mobile crop differently — keep key content centered
1640×856
LinkedIn Banner
1584×396
Presentation (16:9)
1920×1080

Print

A4 Portrait (about 300 ppi)
2480×3508 pixels, about 300 ppi at A4. Print the poster tool’s A4 PDF at 100% / Actual size; set PNG print dimensions manually.
2480×3508
Make
Poster 2:3 (8×12 in)
2400×3600 pixels: 300 ppi at 8×12 inches, or 100 ppi if enlarged to 24×36 inches.
2400×3600
Make

Tip: bookmark this page (Ctrl / ⌘ + D) to grab any size next time — no sign-up, always free.

Need platform-source citations? See the official-source social image sizes dataset.

How to use poster & cover size guide

  1. 1Find your publishing platform in the table.
  2. 2See the exact pixels and ratio; click Copy to grab them.
  3. 3Need to design? Click Make to open the matching tool.
  4. 4Type, theme, export — all local and watermark-free.

Why use Poster Cat's Poster & Cover Size Guide?

  • One place: major Chinese + international sizes together.
  • Safe-zone notes: e.g. WeChat covers crop to 1:1 when shared.
  • Make right away: the entry point sits next to the size.

Frequently asked questions

What size is a WeChat cover?

The WeChat article cover is 900×383 px (~2.35:1). When shared, a 1:1 thumbnail is cropped from the center, so keep key text centered.

What is the Xiaohongshu cover ratio?

Xiaohongshu covers are 3:4 vertical, commonly 1080×1440 px — the largest, most eye-catching ratio for big-title and series covers.

What size is an Instagram post and Story?

An Instagram feed post is 1080×1080 px (1:1, or 1080×1350 for 4:5 portrait); an Instagram Story is 1080×1920 px (9:16 full-screen).

What size is a YouTube thumbnail?

YouTube thumbnails are 16:9 — the same ratio as the video. YouTube Help currently recommends 3840×2160; the long-running 1280×720 baseline is still accepted and keeps big text readable at small sizes.

Do these sizes go stale?

Platforms tweak sizes occasionally; Poster Cat keeps this table updated with each platform's current recommended/safe size.

How big should a print poster be?

Print needs real pixels at 300dpi — e.g. A4 portrait is 2480×3508 px. The Print group lists common print sizes.

Updated · Poster Cat team

About the output

The table combines paper sizes and image presets. Social image presets are starting dimensions; platforms may crop or resize an upload.

For print, pixels ÷ pixels per inch gives the size in inches. A4 is 210 × 297 mm and A3 is 297 × 420 mm; check the paper and print scale separately from image dimensions.

Documentation

Embed

Embed the source-linked size table

Copy this iframe to cite the noindex social image sizes dataset with attribution.

Live preview

Free Social Image Sizes by Poster Cat